Writing
✳︎All views are my own.
What is Behavioral Economics? And Why Should IT Leaders Care?
You’re not perfect.
You’re not alone. Ever feel torn between making a sensible decision and immediate gratification? We like to believe that we’re rational and intelligent, making decisions in our best interest. Reality shows otherwise.
Typehue: Series 1
It’s a weekly design & type challenge, using only the letter and colors provided each week and then posted to either dribbble, instagram, or twitter.
Design Thinking Approach: Think Twice Before Building Throwaway Prototypes
Prototyping is one of the core principles of the design thinking process. It doesn’t matter how deep an understanding of an app’s intended users your team has developed in the empathy stage; most of their initial ideas for the interface, interactions, capabilities and overall user experience will miss the mark.