You’re not perfect.

You’re not alone. Ever feel torn between immediate gratification and making a sensible decision? We like to believe we’re rational and intelligent, making decisions in our best interest. Reality shows otherwise.

As another resource for Action Design Boston, I've put together a group of terms related to Behavioral Economics. Use it to learn more about the field, study, and test your knowledge.

Need to get information from your users?

Conducting a survey can be a quick and easy way to get data about your users. Creating a great survey is like designing a great user experience — they are a waste of time and money if the audience, is not at the focus of your process. It’s also easy to create a survey that lies to you, or skews your data with bias. Designing for your user helps you gather more useful and reliable information.