✳︎ Hi, I’m Nick.
I love making impactful things and solving complex problems for people — like you.
I'm a design leader with over 15 years of experience helping teams expand their capacity for impact.
I aim for clarity, ease, and flexibility.
I’m passionate about solving complex problems and crafting meaningful solutions that make a difference in people's lives. I’ll work with you to streamline your design and strategy processes, de-risk your decision-making, and enable your team’s growth.
I like to meet people where they are, and figure out where they need to go to and how to get there. That includes figuring out how we want to work, or even talk about or frame what we're doing. I draw on a variety of practices to discover what works for each team.
Whether you're looking to grow your business, solve complex challenges, or explore new opportunities, I'm here to help you navigate the journey and achieve your goals. My goal is to help teams cut through the noise, enabling them to focus on making impactful decisions.
Testimonials
Nick is one of those rare people whose impressive technical expertise is somehow eclipsed by his friendly and approachable demeanor. He has proved again and again that he's not only the expert you need to solve complex challenges but also a consummate professional who is dedicated to the team's success.
Jeffrey James
UX & Interactive Design Leader
Nick demonstrated exceptional dedication and insight. His approach to understanding our customer base was thorough and multifaceted. His comprehensive methods not only enhanced our team's understanding of our audience but also pinpointed crucial areas for improvement..
Albert Dooley
Lead Product Manager for Data Governance Capabilities, Humana
Nick is highly organized, coming up with new and innovative ideas, and is able to push any work to the next level.
He has a deep understanding of UX, and I would not hesitate to work with him again. He would be valuable to any organization.
Renard Ritchie
Lead Web Designer, Homesite Insurance
Nick was our team's DesignOps lead. He made space for us to collaborate and review each other's work. Nick helped us define what sort of work we should be doing in the middle of an agile transformation. He was always pushing to get to the root issues and strategic conversations.
Jason James
AVP, Lead User Experience & Conversation Designer, Santander Bank, N.A.
Case studies
Most of my work is under NDA. If you’d like to discuss my work further, get in touch.
Magnum Ops, “MO”
Building CX Capacity for US Passport Services →
Humana, Inc.
Enabling design at scale for better health outcomes →
Santander Bank, N.A.
Building a UX team for digital banking →
Vertex Pharmaceuticals
Discovering the lab of the future →
Mendix, acquired by Siemens
Key problems I solve for organizations.
I bring a unique set of skills, prioritizing business strategy, research, and organizational design to improve outcomes.
Fragmented or Siloed Customer Experiences
I bring alignment across touchpoints, breaking down organizational silos and designing cohesive, cross-channel experiences rooted in real user needs.
Unclear or Incomplete Service Ecosystems
I lead discovery efforts, including service mapping and blueprinting, that uncover friction points, gaps, and opportunities, enabling teams to see the big picture and prioritize improvements across systems, not just screens.
Resistance to Change or Innovation
I create safe, structured ways for teams to test, learn, and iterate—introducing methods from human-centered design, agile, and change management to foster a culture of experimentation and continuous improvement.
Inclusion Gaps in Design and Service Delivery
I ensure that ethical, inclusive design practices are not only considered but embedded—especially for public- or population-scale services—with particular attention to accessibility, power, and lived experience.
Lack of Customer Insight in Decision-Making
I embed customer voice and qualitative insights into product, policy, and service decisions—often in complex, compliance-heavy or bureaucratic environments—ensuring solutions are grounded in evidence and empathy..
Underutilized or Isolated Capabilities
I advocate for design as a strategic partner, building relationships with legal, policy, engineering, and data teams to integrate design earlier in the process and drive more holistic outcomes.
Lack of Strategic CX Vision or Roadmap
I help organizations define and operationalize customer experience strategy, turning broad goals into clear priorities, measurable goals, and coordinated initiatives across functions.
Misalignment Between CX and Org Structures
I help organizations evolve their structures, roles, and workflows to support better customer-centric ways of working, bridging the gap between vision and operations by aligning incentives, processes, and metrics around the customer experience.