Blog Posts

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New Action Design Boston Series

The past few months we’ve been listening to the conversations our Action Design Boston members have been during our Open Project Nights.

We’ve had a lot of conversations of people trying to incorporate a lot of the concepts and practices integral to the fields Action Design focuses on: behavioral economics, design, and psychology for advocacy and positive change.

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Validating your concepts

We often discuss the benefits of rapid app development and prototyping. How and when you prototype, along with how and when you test in general are important aspects of validating and building your apps. Two kinds of testing you can use to support your efforts are User Testing and Usability Testing. Both types are often referenced together, but each has a different goal and purpose. When you employ them in your process differs.

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